Starting this fall, Monmouth College students will be able to work towards a marketing major or minor.
Monmouth will offer an interdisciplinary marketing program that allow graduates to excel in one of the fastest-growing professions. The program’s focus will be on developing creative marketing professionals who also have a background in working with data.
“Marketing is an essential aspect of modern life for both profit and non-profit organizations,” said business department chair Mike Connell. “Individuals with marketing skills are, themselves, highly marketable for high-median income positions. Marketing skills, combined with liberal arts communication skills and creativity, will be a powerful combination of job market and career skills, and that is why it is an ideal program for Monmouth to offer.”
Market research analysts and market specialists are among a dozen careers that afford job seekers the best chance of getting hired in 2024, according to CareerFitter. The U.S. Bureau of Labor Statistics says that jobs for advertising, promotions and marketing managers will increase by 6% over the next decade, which is faster than the average for other occupations.
Several of the classes in the program will be taught by experienced marketing professionals, including Tom Prince, who spent decades working in advertising and marketing, and Amanda Cleland, who held leadership positions at Amazon and eBay.
“Marketing is in everything,” said Cleland. “It’s a critically important concept for our students to understand. Tom and I come to the table with real-world experience. We’ve lived and breathed this stuff in real life at Fortune 500 companies.”
“Our marketing program provides what students are telling us they want: a vocation-focused major with great liberal arts knowledge to surround it,” said Vice President for Academic Affairs Mark Willhardt. “The combination of the two is a powerful motivator and a powerful set of skills for life after graduation.”
Over the past six years, Monmouth has added majors in engineering, neuroscience, and health science and human movement. For more information on the college, click here.
