While footage from the so-called "Creed III" brawls have gone viral, it doesn't appear that these fights are due to a social media challenge. Remember when folks dressed up in suits to go see "Minions: The Rise of Gru?" This phenomenon seems to be far more serious. In the French city of Saint Etienne, a security guard received a head injury after bottles began to be thrown at a March 4 screening. A cinema in the town of Thionville was evacuated after a fight the same day. Several other theaters in France faced their own fair share of issues during "Creed III's" opening weekend.
The CinéCentre multiplex in the town of Dreux even went so far as to cancel all screenings of the film because of the violence that was ensuing. German screenings were also canceled after police officers were called to quell tensions. Speaking with Deadline, a source suggested that, at least in France, where the film has made over $7 million, "Creed III" is a phenomenon of sorts because it boasted more than 10,000 screenings during its first five days of release.
"Creed III" continues to emerge as a popular option for cinemagoers across the world. As it stands, the fights seem to be mostly relegated to France and Germany.