For most, the trailer that aired during Super Bowl LVII was likely their first exposure to "Air," given that its televised premiere marked the first public release of extended footage from the film. Typically, first look trailers are light on information, and oftentimes even absent a release date, given that the job of such a preview is simply to announce a project's existence to the world.
One way "Air" is unlike most of the other films with trailers that aired during the Super Bowl is that its distributor is Amazon Studios, which would typically mean a release straight to the company's streaming service. "Air" will hit theaters before streaming, however, due to a belief by those in charge of Amazon films in its blockbuster potential. Nevertheless, in a manner more typical of a streaming service original, not only does the first "Air" trailer conclude with a release date, but it's not even too far off from the film's first February trailer. While a date for its streaming service debut has yet to be determined, "Air" will hit theaters on April 5, 2023.
